Trained as a stage director for theater and opera, I've pursued a dual career in advertising and the performing arts.

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Whether it's telling stories in two hours with an orchestra or in 7 seconds on the cover of a direct mail envelope, my approach is the same:

• Know your audience and grab them by the lapels.

• Pay off their expectations with a great story.

• Write with personality and great characters.

• Keep it fresh with humor and surprise.