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Telling stories
on any stage

Telling stories
on any stage

I'm a copywriter...and an opera director. For my clients, that means copy that sings with rhythm and clarity. Concepts that rise above the cacophony of competition to captivate audiences. And a creative partner who knows that when it's your story in the spotlight, the stakes are always high. 

GREG SMUCKER
Copywriter/Director

me3.jpg

Telling stories on any stage

I'm a copywriter...and an opera director. For my clients, that means copy that sings with rhythm and clarity. Concepts that rise above the cacophony of competition to captivate audiences. And a creative partner who knows that when it's your story in the spotlight, the stakes are always high. 

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My creative sweet spots

Writing with humor

Clients frequently turn to me for marketing copy, radio commercials, and video scripts that engage audiences through laughter and comedic narrative.

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Leveraging AI tools

 I'm adept at designing prompts and curating output to ensure that AI-generated copy is clear, accurate, and on brand.

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Radio that sparkles

Telling 30- to 60-second stories on radio is a great match for my theater training. Many of the spots in my portfolio are also directed by me.  

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Sit-coms with limited words

I write short sit-coms with very limited language for English as a Second Language textbooks, covering the vocabulary that students have just learned in each chapter.

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Complex ideas made simple

From high tech to healthcare, I love the opportunity to bring simplicity and clarity to complicated subjects, for both technical and non-technical audiences. 

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Readable SEO

SEO pages are vital to finding and engaging audiences, but they often read like auto-generated Mad Libs. I strive to make SEO copy as interesting, informative, and entertaining as possible. 

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View my portfolio

Greg Smucker, Copywriter/Director

© 2025 by Greg Smucker. 

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