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Video
Instant Lottery Tickets
24:00
(copy)
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Video |
Audio |
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1. "Scratch off" logo animation
from Lottery commercial. |
("Scratch off" music from
commercial.) |
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2. Interior, Super America
Station. Close-up of Narrator's hand, matching the animated action
in the first visual, scratching off a Lottery ticket while standing
at the counter. As we move up and out to a medium shot, He/she looks
up from ticket to address camera. |
(Music ends)
NARRATOR: Like you, I buy State Lottery games because
the proceeds benefit Minnesota's economic and natural environment.
(Smiles)
Well, okay, I really buy 'em
because they're fun, and there's a chance I might find a winner.
Before I scratch it off, this little ticket could be just about
anything. But even if it turns out to be worth just a few moments'
entertainment, this is a pretty fascinating piece of paper. |
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3. Narrator (different angle or
focal length). |
Where do these games come from? How do they make the
tickets? How do they ensure everything is fair? And most important,
how do they go about paying me when I win that big prize? That's
what we're about to explore.
The Lottery story
starts with an idea for a game. Ever wonder who thinks these things
up? |
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4. Segment of Lottery
commercial with loons driving boat and water skiing. Freeze-frame
image. Superimpose graphic:
Let the games begin!
DESIGN |
(Musical bridge. If possible,
mix in sound effects — without narration — from commercial.) |
view the copy deck |
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View
the video!
(1 minute excerpt)
Windows media
broadband
modem
Client: Minnesota State Lottery
Challenge: Develop a promotional video
detailing the way Instant Lottery Tickets are designed and produced,
to be used at public speaking opportunities.
Produced by Greg Smucker |
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