Greg Smucker                          Writer - Director - Producer

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Radio

The Runaround

(:60)

 

 

Operator 1:       Consolidated Bank.

Man:                 (Brightly.) I'm calling for Peggy my personal banker.

Operator 1:       Peggy's been transferred.

Man:                 (Alarmed) Transferred?!  But just yesterday . . .

Operator 1:       I'll connect you with her new office.

Man:                 In?

Operator 1:       Portland.  

Man:                 Maine or Oregon?

Operator 1:       Hmm.  Good question.  (Sing song) Hold please.

  

Operator 2:       (Tired) Consolidated Bank Portland office.

Man:                 I'm trying to reach Peggy my personal banker.

Operator 2:       No one by that name here sir.  

Man:                 But they said . . .

Operator 2:       I'll transfer you to personnel.

Man:                 And where is . . .

Operator 2:       Anchorage.

Man:                 Alaska!?  

Operator 2:       Hold please.

  

Operator 3:       (Youthful) Consolidated Bank C personnel.

Man:                 (quickly) I'm trying to reach Peggy my personal banker who used to work out of the local office but was transferred to Portland Maine or Oregon yesterday but isn't there at all.

Operator 3:       Peggy, Portland, oh yeah, I think she went to regional headquarters.

Man:                 But . . . w-w-where . . .?

Operator 3:       Poughkeepsie.

Man:                 What the ?!

Operator 3:       Hold please!

  

Operator 4:       (Recorded voice) Thank you for calling Consolidated Bank . . .

Man:                 (Testily, not realizing he's speaking to a machine) Peggy my personal banker please.

Operator 4:       Regional headquarters has been temporarily closed, but all calls are being taken by our processing center . . .

Man:                 (Quietly) Oh no.

Operator 4:       . . . in Milan Italy!  Hold please.

  

Announcer:        Want to keep your money in the community?  Consider your local credit union.  It's a financial cooperative that invests in its members, not in global expansion.  It's easier to join than you think.  The number's in your yellow pages.     

[jingle]

  

Operator 5:       La Banca Consolidata di Milano

Man:                 (Feebly) Peggy my personal banker please.

Operator 5:       (Derisive) Eh? Peggy? No, no, no, no.

Man:                 (Sighs)

Radio Commercials

Talking ATM
Lame Excuses
The Runaround
Cannibal Bank
New Member
Names Have Been Changed
The Cure
Duck on Head
 

Hear the commercial!

       mp3  (939K)

      

 

Client: The Minnesota Credit Union Network

 

Challenge: Use humor to position Minnesota's credit unions as vital and  progressive.  Emphasize points of differentiation from banks.

 

Written, directed, produced by Greg Smucker