Greg Smucker                          Writer - Director - Producer

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The Cure

(:60)

 

Dr. Bock:     Go ahead and lie down on the couch, Mr. Fogel.  Last week we were discussing your problems with money, your miserable social life and your complete lack of self-esteem.

Fogel:          I think I’m better, Doc.

Dr. Bock:      Beg pardon?

Fogel:          I’m feeling a lot better, so if you don’t mind, I’d like to pay my bill so I can go meet my date.  Change for a hundred? 

Dr. Bock:      Come Mr Fogel, problems that have persisted as long as yours don’t just clear up overnight.

Fogel:         That’s what I thought, too, Doc.  But then I joined this credit union and well, I’m feeling pretty good. 

Dr. Bock:     You were cured by a credit union?!

Fogel:         Well, but it sure seemed to help. You know what a credit union is, don’t you Doc?

Dr. Bock:      Uh, no. 

Fogel:          It’s a financial cooperative, Doc.  The profits of the organization come back to me in the form of fewer fees, better service, lower rates on loans. 

Dr. Bock:      And this cured you . . . how?

Fogel:         Money, doc.  I saved money.  Plus it feels darn good to be a member of something.  I got my confidence back.  I even got up the courage to ask out Sheila.

Dr. Bock:      And she said yes I presume.

Fogel:          No, she tried to mace me, so I asked out Rhonda instead.  Well doc, I gotta go.  Rhonda’s waiting for me in my new car.

Dr. Bock:      Credit union again?

Fogel:          Great rates on car loans.

 

[jingle]

 

Dr. Bock:     Fogel, this information, it’s . . . all so . . . overwhelming.  I don’t know what to make of it. 

Fogel:          Doc, you look a little faint.  Why don’t you lie down on the couch and tell me about it.


Radio Commercials

Talking ATM
Lame Excuses
The Runaround
Cannibal Bank
New Member
Names Have Been Changed
The Cure
Duck on Head
 

Hear the commercial!

       mp3  (955K)

      

 

Client: The Minnesota Credit Union Network

 

Challenge: Use humor to position Minnesota's credit unions as vital and  progressive.  Emphasize points of differentiation from banks.

 

Written, directed, produced by Greg Smucker