Greg Smucker                          Writer - Director - Producer

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Talking ATM

(:60)

 

ATM:     Welcome to Big Bank’s Automated Teller Machine.  Please insert your cash card.

Man:     (excitedly) Wow, a talking ATM!

(Sound of man punching in PIN number)

ATM:     There will be a charge of $2 for this transaction.  Shall I proceed?

Man:     (slight hesitation) Okay.

ATM:     Because you don’t bank at this branch of Big Bank, there will be an additional charge of $1 for this transaction.  Shall I proceed?

Man:     But I never had to pay . . .

ATM:     There will be an additional charge of $2 if you don’t make up your mind quickly.

Man:     (quickly) Alright, alright already.

ATM:     I’ll need your driver’s license. 

Man:     Why?

ATM:     To verify you’re you.

Man:     Oh alright . . .You call this convenience banking?

ATM:     Withdrawal or deposit.

Man:     Withdrawal please.

ATM:     How much do you want?

Man:     (considering his options) Um . . .

ATM:     There will be an additional . . .

Man:     Fifty dollars!  Gimme fifty dollars!. . . sheesh.

ATM:     Okay now give me your watch.

Man:     What?!

ATM:     Place it in the compartment.

Man:     No way!

ATM:     Do it or you’ll never see your driver’s license again.

Man:     What the --? Hey!

 

Anncr:   Tired of outrageous bank fees? Consider your local credit union.  Fewer fees, better service, lower rates on loans.  And it’s easier to join than you might think.  Call today for more information.  The number’s in your yellow pages.

 

(Jingle)

 

ATM:     You want a receipt with that?

Man:     (caustically)  Is there an extra charge?

ATM:     Not normally, but you’ve developed an attitude.

Man:     Oh brother.

Radio Commercials

Talking ATM
Lame Excuses
The Runaround
Cannibal Bank
New Member
Names Have Been Changed
The Cure
Duck on Head
 

Hear the commercial!

      mp3  (1M)  

 

Client: The Minnesota Credit Union Network

 

Challenge: Use humor to position Minnesota's credit unions as vital and  progressive.  Emphasize points of differentiation from banks.

 

Written, directed, produced by Greg Smucker