Radio
Program:
The Pennsylvania Lottery's Player Spotlight
Client: The Pennsylvania Lottery
Challenge: The Pennsylvania Lottery wanted an
inexpensive way to promote the Lottery as a fun form of
entertainment.
Solution: My company adapted a program
developed for the Minnesota State Lottery and produced it in
Pennsylvania. The program involved traveling across the
state to record interviews with Lottery players and winners, and
editing them into 30-second bytes that could be combined with a
30-second music bed over which the daily winning numbers were
announced. The program was placed at little cost to the
Lottery for advertising on many stations across the state.
