Greg Smucker                          Writer - Director - Producer

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New Member

(:60)

 

Mr. Ed:         Hello, I’m Ed, Grand Hoo-haa of the Loyal Order of Prairie Chickens.  So, Mr. Jones, you want to be a Prairie Chicken. 

Mr. Jones:    Uh, that’s right, Mr. . . Ed.

Mr. Ed:         Let’s see . . successful accountant, Phi Beta Kappa Yale, volunteer fireman.  Sorry — nothing jumps out at me and says Prairie Chicken material. 

Mr. Jones:    Really?

Mr. Ed:         We don’t just let any Sven, Dick or Ole in the LOPC.  Do you have any other memberships?

Mr. Jones:    Well, I’m a member of my local credit union.

Mr. Ed:         Come again?

Mr. Jones:    It’s like owning a piece of my own financial institution.  The profits of the organization come back to me in the form of lower fees and rates on loans.

Mr. Ed:         You don’t say!  (Confidentially) Is it hard to get in?  They don’t make you, say, wear a corn suit while running through a room full of hungry Prairie Chickens or anything do they?

Mr. Jones:    You just have find the right credit union, open an account and bingo! you’re a shareholder. 

Mr. Ed:         Mr. Jones, I confer upon you the title of Junior Hoo-haw!

Mr. Jones:    Junior Hoo? —

Mr. Ed:         Here’s your complimentary corn vest. 

 

Announcer:  Want to be a part of something great? Consider your local credit union.  It’s easier to join than you think.  The number’s in your yellow pages.

 

(Jingle)

 

Mr. Jones:   Say what was that about running through a room full of chickens?

Mr. Ed:        Well, it’s more like a closet, really.

 

(Sound of door opening and Prairie Chickens bellowing)

Radio Commercials

Talking ATM
Lame Excuses
The Runaround
Cannibal Bank
New Member
Names Have Been Changed
The Cure
Duck on Head
 

Hear the commercial!

       mp3  (939K)

      

 

Client: The Minnesota Credit Union Network

 

Challenge: Use humor to position Minnesota's credit unions as vital and  progressive.  Emphasize points of differentiation from banks.

 

Written, directed, produced by Greg Smucker