Greg Smucker                          Writer - Director - Producer

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Names Have Been Changed

(:60)

 

Man:     Excuse me.  Where am I?

Teller:   Welcome to Big Bank.

Man:     What happened to Trusty Bank?

Teller:   They left.

Man:     Who are you?

Teller:   I’m with Big Bank.

Man:     Your nametag says Consolidated Bank.

Teller:   Old nametag.  We were Consolidated Bank last week. 

Man:     I thought you were Trusty Bank last week.

Teller:   No.  Trusty moved out.  Consolidated moved in. 

Man:     And changed the name?

Teller:   You catch on fast.

Man:     Do you make loans?

Teller:   Well here at One Bank --

Man:     Stop!

Teller:   What?

Man:     You said One Bank.

Teller:   Please don’t tell!

Man:     Tell what?

Teller:   We’re being bought.  This afternoon.

Man:     By One Bank?

Teller:   By Cold Hard Cash Bank.  They’re renaming it One Bank.

 (Sf/x phone)

Teller:   Hello?

Man:     I just wanted to borrow -- 

Teller:   (on the phone) I understand.  (hangs up) Wow!

Man:     What?

Teller:   Trusty Bank just bought Cold Hard Cash Bank!

Man:     Let me see if I got this straight.  I came here to visit Trusty Bank.   But Trusty Bank bailed leaving space for Consolidated Bank which changed it’s name to Big Bank and was being bought by Cold Hard Bank which was going to rename it One Bank ‘til Trusty bank bought it –

Teller:   I think you’ve got it!

Man:     -- and will call it what?

Teller:   Uh, One Big Cold Hard Consolidated Bank.  Of Hong Kong.

Man:     It fits.

Anncr:  Want a financial institution that can’t be bought by a big bank?  Consider your local credit union.  It’s a financial cooperative owned by the people who join and use it – so no bank can ever take your credit union away.  And the money stays right in your community.  Plus you get fewer fees, better service, lower rates on loans.  It’s easier to join than you think.  The number’s in your yellow pages.

 [jingle]

Radio Commercials

Talking ATM
Lame Excuses
The Runaround
Cannibal Bank
New Member
Names Have Been Changed
The Cure
Duck on Head
 

Hear the commercial!

       mp3  (942K)

      

 

Client: The Minnesota Credit Union Network

 

Challenge: Use humor to position Minnesota's credit unions as vital and  progressive.  Emphasize points of differentiation from banks.

 

Written, directed, produced by Greg Smucker