Radio
Program:
The Minnesota State Lottery's Player Spotlight
Client: The Minnesota State Lottery
Challenge: The Minnesota State Lottery wanted
an inexpensive way to promote the Lottery as a fun form of
entertainment.
Solution: My company conceived and
directed a daily 60-second program featuring a 30-second interview
with a Lottery player or winner, followed by a 30-second music bed
over which the winning numbers could be announced. The program
was placed on stations across the state at little cost to the
Lottery for advertising. Radio stations were attracted to the
program for the opportunity to sell adjacencies.
