Radio
Program:
Minnesota State Lottery's Environmental Journal
Client: The Minnesota State Lottery
Challenge: The Minnesota State Lottery needed
to find an inexpensive way to publicize the millions of dollars in
Lottery proceeds that funded important environmental programs
throughout the state.
Solution: My company conceived and produced a
weekly two-minute radio program profiling various environmental
programs, and got it placed as public informational programming on
nearly 100 radio stations across the state, at no cost to the
Lottery for advertising.
