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Direct Mail: mimio mac

COVER

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A creative campaign on a whiteboard that has been partially erased.

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Is this what’s left of your killer creative?

PAYOFF PANEL

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The same creative campaign from the cover, but in tact

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Bring it back with mimio Mac^tm.

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Get a FREE carry case when you order by 9/29/00.

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1-877-696-4646

www.mimio.com/macXXX

INSIDE PANEL #1

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Never lose a creative idea again!

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When brilliance comes in a flash, mimio Mac is taking it all in.

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Good creative sessions produce great ideas.  But if you’re using a whiteboard to get it all down, you run the risk of losing the power of those ideas to sloppy transcription or, worse yet, losing those ideas entirely when the whiteboard gets erased.

Well not with mimio Mac, the revolutionary new creative tool.  mimio Mac attaches easily to any whiteboard and connects simply to your Mac, letting you capture, save and share your whiteboard creative immediately --  anytime, anywhere.

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Client/Product: Virtual Ink, which produces mimio, a technology that captures and digitizes information written on a whiteboard.

Audience: Macintosh users -- creative directors, graphic designers. 

Challenge: Create a direct mail campaign to generate leads among Macintosh users in creative careers - principally creative directors and graphic designers.