Greg Smucker                          Writer - Director - Producer

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Direct Mail - athenahealth

 

 

 

BROCHURE

 

Panel #1

You have the power to perform a modern day miracle.

 

Panel #2

You have the power. . .

 

Panel #3

to heal your bottom line.

 

Panel #4

to win physician loyalty.

 

Panel #5

to gain administrative efficiency without capital expenditure.

 

Panel #6

 

Head: 

Use it.

 

Copy:

See for yourself how athenahealth can improve profitability, increase physician loyalty and streamline your administration—quickly and easily, without capital expenditure.

 

Callout:

1-888-652-8200

www.athenahealth.com

or return the enclosed reply card

 

Subhead:

Recharge for more power!

 

Copy:

Reply for more information and you’ll be entered to win an exclusive weekend for two at the Four Seasons in the city of your choice.  PLUS, receive a FREE copy of the highly-acclaimed industry analysis, Market-Driven Healthcare: Who Wins, Who Loses in the Transformation of America’s Largest Service Industry by Regina E. Herzlinger.

Hurry. Offer ends xx/xx/xx!  Call today.

 

view entire copy deck

 

Letter

BRC

 

Brochure

Cover Page 1
Page 2 Page 2 payoff
Page 3 Page 3 payoff
Page 4 Page 4 payoff
 
Call to action  

Print Samples

Direct: VERITAS 3-D
Direct: VERITAS eBusiness
Direct: VERITAS SANpoint
Direct: Genuity
Direct: QAS
Direct: mimio mac
Direct: Authoria
Direct: athenahealth
Direct: Trend
Ad: Alpha Industries
Ad: Datum
Ad: Ocean Spray
Ad: Value Line
Flyer: Neighborhood Connection
Brochure: Cramer
Sales Collateral: Ocean Spray ITG
 

View the package

JPEGs

Copy deck

 

Client: athenhealth

 

Challenge: Create a direct mail piece to convince medical groups and hospital middle managers that, with athenahealth, there really is a solution to the back office malaise.