Greg Smucker                          Writer - Director - Producer

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Direct Mail - VERITAS 3-D Package

 

LETTER

 

(Teaser)

Win a FREE trip to Superbowl XXXV!

Register for our FREE interactive webcast “[Title of Webcast]” and you’re automatically entered to win a FREE trip to Superbowl XXXV!

 

(Copy)

Dear Mr. Sample:

 

In the sales arena, you are a warrior.  Fighting tooth and nail, you battle daily for supremacy, for territory, and most importantly, to close the deal with your prospect.  To win, you must rely not only upon courage, stamina and wits, you must also wield the most powerful weapon.

 

Achieve victory when you arm yourself with

VERITAS Database Edition for Oracle,

the leading database storage management software.

 

New and improved in version 2.2, Database Edition for Oracle is mightier than ever, and more in demand with customers running Oracle.  Combining breakthrough performance with incredible manageability, VERITAS Database Edition for Oracle simplifies database administration and provides continuous availability – the number one priority of every customer with an Oracle database.  That’s why this is such an easy sell.

 

You’ve always had the drive to conquer the competition.  Now you’ve got the weapon to make it happen -- VERITAS Database Edition for Oracle.  Let the games begin.

 

Sincerely,

 

 

 

John Doe

President

 

P.S.  Be a better gladiator. Register for our FREE interactive webcast, “[Title of Webcast],” and you’re automatically entered to win a FREE trip to Superbowl XXXV! Visit www.veritas.com/xxxx, call 1-800-XXX-XXXX or mail in the enclosed reply card.

view entire copy deck

 

Letter

 

Brochure

Cover Inside Panel 1
Inside Panel 2 Inside Panel 3
Inside Panel 4 Inside Panel 5
 
Back  

Print Samples

Direct: VERITAS 3-D
Direct: VERITAS eBusiness
Direct: VERITAS SANpoint
Direct: Genuity
Direct: QAS
Direct: mimio mac
Direct: Authoria
Direct: athenahealth
Direct: Trend
Ad: Alpha Industries
Ad: Datum
Ad: Ocean Spray
Ad: Value Line
Flyer: Neighborhood Connection
Brochure: Cramer
Sales Collateral: Ocean Spray ITG
 

View the package

JPEGs

Copy deck

 

Client: VERITAS

 

Challenge: Create a direct mail piece to interest resellers of VERITAS' Database Edition for Oracle 2.2 in attending an interactive webcast.

 

Result: This 3-D package with a gladiator theme (designed to appeal to the recipient's image of himself as a "sales warrior") commanded a 15.5 percent response rate and an 8 percent participation rate in the webcast.