Greg Smucker                          Writer - Director - Producer

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Direct Mail - Genuity 3-D DM

LETTER

 

Dear Mr. Sample:

 

As a high-level e-business executive, you have a taste for adventure.  After all, you’re treading in uncharted territory – the new e-business economy.  You know that to succeed, you either need to move faster than the competition, or do it better. And if you could do both – imagine the thrill of that adventure.

 

Reserve your seat today at our

exclusive e-business seminar and speedway adventure.

 

We’re inviting you on an adventure of speed.  At our Accelerate Your e-Business seminar you’ll arm yourself with many of the secrets for successfully “revving-up” your e-business.  And on the Speedway, you’ll experience the rush of high velocity when you drive or ride along in a NASCAR stock car.

 

At Genuity, we offer hosted e-commerce solutions designed to put you in the e-business fast lane. As one of a chosen few invited to this exclusive seminar, you’ll learn all about how Genuity’s e-business solutions can make you a winner in the e-business road race.  You’ll learn how Genuity’s solutions have helped transform the e-business strategy of major companies.  And you’ll have the opportunity to network with an exclusive set of your peers.

 

To show how excited we are to have you attend, we’re already sending you a special collector’s gift that’s been reserved in your name.  We look forward to seeing you there!

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Letter BRC

 

Brochure

Cover Inside Panel 1
Inside Panel 2 Inside Panel 3
Inside Panel 4 Inside Panel 5
Inside Panel 6 Back

Print Samples

Direct: VERITAS 3-D
Direct: VERITAS eBusiness
Direct: VERITAS SANpoint
Direct: Genuity
Direct: QAS
Direct: mimio mac
Direct: Authoria
Direct: athenahealth
Direct: Trend
Ad: Alpha Industries
Ad: Datum
Ad: Ocean Spray
Ad: Value Line
Flyer: Neighborhood Connection
Brochure: Cramer
Sales Collateral: Ocean Spray ITG
 

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Client: Genuity

 

Challenge: Create a 3-D direct mail package to invite a short and warm list of prospects to attend a day long seminar where they would learn more about Genuity and have a chance to drive a NASCAR stock car. 

 

Result: Nearly 100% response rate.  The client had to schedule additional seminars to fulfill the response.