Greg Smucker                          Writer - Director - Producer

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Hancock Digital Postcard

 

Graphics Text

Image of a lone financial advisor, armed with a shield and possibly a briefcase.

For the financial professional, every day is a battle.

 

A battle for clients. 

Sales.

Growth.

The shield protects the advisor from harm – perhaps the text starts as a beam of energy which bounces off the shield and turns into text.

A battle against competitors. 

Loss of clients.

Surprises.

 

Surprises like a client’s catastrophic long-term illness. 

 

It can quickly drain their assets . . .

 

And your book of business.

 

Protect your clients. 

Protect yourself. 

The advisor turns the shield full front to the viewer to reveal the John Hancock logo on the shield.

John Hancock Long-Term Care Insurance.

 

Defeat the element of surprise.

John Hancock Insurance Services Logo

Your Business Development Partner
 

(John Hancock Insurance Services Logo)

[link to web site]

 

John Hancock Long-Term Care Insurance

[link to web site]

 

Easy application process

Rollover text: Our SNAP Ticket makes it easy with a two page application (only 5 medical questions) and two simplified benefit packages with pre-calculated rates. Or design your own plan!

 

Telephone Interview Program*(TIP)

Rollover text: Just fill out a Snap Ticket and we’ll teleunderwrite and complete an application with your client, right over the phone. (*available for applicants 69 and younger)

 

Advantage List

Rollover text: We’ve negotiated discounts from 5% to 35% with over 6,000 health care providers nationwide.

 

Contact Us

Rollover text: For more information about John Hancock Long-Term Care Insurance, call 1-800-270-1700. Or you may visit our web site at <<website>> for more information about John Hancock Insurance Services and our products.

 

 
 

Samples

Dickinson Digital Postcard
Hancock Digital Postcard
Liquid Fire Web Site
Datum Email
Harvard Bus. School Email
Trend Email
Vflash Email
Trend Newsletter
 

View the Postcard

Click Here

 

Client: John Hancock Insurance

 

Challenge: Develop a digital postcard for Hancock salespeople to encourage them to sell Long-Term Insurance as a way of protecting their revenue stream and their clients' portfolios.

 

Written by Greg Smucker