Greg Smucker                          Writer - Director - Producer

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Harvard Business School Email

 

Subject:  Leaders are made, not born

 

(Harvard Business Online logo)

 

(Head)

Leaders are made, not born.  Harvard Business Online.

 

(Copy)

Dear <<recipient name>>:

 

Imagine what it would be like to be a born leader.  To possess the skills and charisma to create change.  To improve your enterprise.  To achieve the personal and professional success you desire.

 

At Harvard Business Online, we believe leaders are made, not born.  That’s why our new eLearning Leadership series focuses on acquiring and honing the skills to become a superior leader.  Whether your goal is to advance your career or your organization—or both—you’ll find that our programs make it easier than ever to gain invaluable knowledge you won’t find anywhere else.

 

read the full copy deck

Samples

Dickinson Digital Postcard
Hancock Digital Postcard
Liquid Fire Web Site
Datum Email
Harvard Bus. School Email
Trend Email
Vflash Email
Trend Newsletter
 

Client: Harvard Business School Publishing

 

Challenge: Write a direct email pitching Harvard Business Online's eLearning Leadership series.