Graphics
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Text |
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Fog, strange shapes
moving, occasional patches clear to reveal something tangible
which disappears again. |
In the hunt for business,
you’ve got to constantly take new approaches.
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The tip of an arrow and
the string of a bow enter the frame -- as an archer prepares to
fire an arrow. Viewer’s perspective is the same as the
archer’s. |
At Dickinson Direct, we’ve
got a new arrow in our quiver.
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Arrow is mounted on the
bow and the bow drawn |
Introducing . . .
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The arrow zooms into the
fog. The viewer follows. The fog clears, we see the arrow has
hit a target shaped as a rectangle, instead of the familiar
concentric circles. As we approach the arrow, we see an
identifying tag hanging from the arrow. We get close enough to
read the writing on it: “The digital postcard.” |
The Digital Postcard.
A highly targeted and
cost-effective way to reach your best customers and prospects.
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The arrow is recovered
from the center of the rectangular target, which now becomes a
digital postcard as the viewer sees a range of possibilities for
“looks” the postcard can have. The text can be shown on the
postcard or as a caption. |
Announcement.
Invitations.
Promotions.
Events. |
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The postcard screen
dissolves to these words. |
Dickinson Direct. Full
Service Direct Marketing.
Right on target. |
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Suddenly four more arrows
strike the periphery of the postcard, each with a tag similar to
the first arrow, with titles that will become the navigation
tools for the interactive part of the presentation. |
“Strategic and Creative”
“Production Services”
“Contact Us”
“Exit” |
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The arrowheads become
rollover buttons linking viewer to other parts of the
presentation. When an arrow is clicked, the information is
shown inside the digital postcard frame. |
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