Greg Smucker                          Writer - Director - Producer

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"...the world's a stage..."

As a classically trained director of theater and opera, I'm often asked why I gravitated toward a career in advertising and public relations.

For me, it's a natural fit.  Whether I'm directing a Shakespearean comedy, staging an experimental opera, writing a B2B direct response campaign, producing a promotional video, or pitching a client's story to the mediait's all about grabbing the audience's attention and following through with a well-told story.

It's about matching message to audience, knowing what form of presentation will most effectively engage, and choosing images and language that surprise and intrigue. 

And it's about making sure that when the curtain goes up, the show is ready to goon time and within budget.  

To view my portfolio

To view samples of my work, click on a category in the left column, then choose from a list of samples that will appear in this box in the right column.

Resume Highlights

 

Creative Director and Principal

Media Rare, a Twin Cities marketing communication and public relations agency. 

1990 - 1999.

 

Co-Founder and Artistic Director 15 HEAD - a theatre lab, an experimental theatre company in Minneapolis. 1995 - 1999.

 

Associate Creative Director

Dickinson Direct, a direct response agency in Braintree, MA.
2000 - 2001.

 

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